Serum with epidermal growth factor (EGF) has a strong regenerating effect and stimulates the growth and the functional activity of fibroblasts to enhance the synthesis of collagen fibers. EGF - a protein which stimulates the division, growth and differentiation of epithelial cells. Acts at the molecular and cellular levels, by binding to receptors on the surface of cells and stimulate enzymes which activate various biochemical processes within the cell: increased glycolysis, increase Yonov calcium concentration, increasing the rate of synthesis of DNA and proteins. The consequence of these processes is the active cell division. In addition to EGF, serum contains a complex of active anti - age ingredients: Matrixyl, oxidoreductase, saffron extracts, soy proteins, which have anti-oxidant, moisturizing effect, helps collagenogenesis.